5 Vital Business Lessons From Lifetime Deals Gone Wrong
This former LTD addict has some pearls of wisdom you don’t want to miss (irony intended)
I’m a recovering LTD (life time deal) addict, and a small business owner.
Between 2018 and 2021, before I started simplifying in earnest, I bought an embarrassing number of LTDs from sites like Appsumo. Yes, I know what it’s like to be on the receiving end of get-it-while-you-can marketing!
While there have been some stellar deals in the mix, I’ve also seen one or two shocking responses when things went south.
Life time deals are a two edged sword
When lifetime deals are handled well, no one gets hurt.
If you’re a business with a life time deal going, you’ll be getting an injection of funds from people who will hopefully spread the good word about your offering in exchange for continued access to your product at no further charge.
It seems like a fair deal, and in many ways it is, but sometimes things don’t go as planned. Whether or not the outcome is what you were hoping for, customers and business owners alike will benefit from walking a mile in each other’s proverbial shoes.
