8 Things You Must Do Before Emailing Your Subscriber List

Will I or won’t I? That’s up to you. Sketch by Author.

This morning I received an email from Richard, of Company X, telling me that today is the last chance to get 20% off his product. The email contained simple text with a hyperlink CTA. No logo, no company info, nothing to remind me why I’d been interested enough in them to hand over my…

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